Between 2019-2020, I worked as a Senior Marketing Writer at Perforce Software overseeing all content for OpenLogic, Zend, and TotalView including web pages, landing pages, videos, blogs, case studies, white papers, social posts, outbound emails, webinars, multimedia experiences, and event signage. I also developed and executed full-funnel marketing strategies for all three brands. Accomplishments I’m especially proud of include:

• Consolidating and rewriting OpenLogic.com, Zend.com, and TotalView.io in 18 non-consecutive weeks. The overall traffic of the TotalView site grew by 73% one year after launch.
• Writing the interface and modular report copy for a new customer tool called the OpenLogic interactive stack builder, which boosted monthly inbound leads by 25% after launch.
• Creating an open banking white paper that was critical in sourcing $25K in net-new opportunities during the first three months of publication.